Bytedance Denies Merger Plans for Douyin and Xigua Video
Rumors circulated that Douyin would absorb Xigua Video, but the official response denied this. This article analyzes the different positioning and strategic synergy between Douyin and Xigua Video, pointing out that the "long and short video combination" is ByteDance's strategic layout. This aims to cover a wider user base, meet diverse content needs, and enhance commercialization potential. Xigua Video needs to focus on high-quality content, optimize user experience, and explore new business models in the future.









